At THE NEW INSTITUTE, we think of design as a valuable tool to support and encourage us in all that we do. For us, design is an approach, more than an aesthetic. What follows are principles of design that frame our thoughts and feelings, behaviour and actions.
Design is a mindset and an attitude, not an item of furniture or a paint colour.
Design engages mind and body.
Design makes people feel healthy and welcome.
Design supports different moods and modes of activity.
Design can inspire conversation, enliven debate and encourage relaxation.
Design connects people to their environment, to themselves and to each other.
Design is thinking made visible; intelligence made physical.
Design is a bridge between past, present and future.
Design is a tool for implementing change and a force for progress.