Louisa Pröschel



Program Coordinator


Louisa received her Bachelor‘s degree in Political Science at the University of Hamburg. From 2021 to 2023, she obtained her Master‘s degree in Journalism and Media Studies from both the University of Aarhus and the University of Hamburg. In her master‘s thesis, she analyzed the polarized discourse surrounding the climate protest group “Die Letzte Generation” ( “the last generation”) on Twitter and in news media coverage. Throughout her undergraduate and graduate studies, Louisa worked as a student assistant at the Leibniz-Institute for Media Research | Hans-Bredow Institute. Her current research is centered on the communication strategies and framing of climate protests, both in online and offline spheres.

At THE NEW INSTITUTE, Louisa is the Program Coordinator for the program Depolarizing Public Debates.

  • What gives you hope?
    Getting to work with people who inspire me.

  • How does change happen?
    Change happens through empowering and supporting the next generation in taking action and questioning the ''status quo''.

  • What is the best advice you ever got?
    ''We‘ll cross that bridge when we get there'', my grandfather used to say. Precious advice, especially in turbulent times.


From Disruptive Protests to Disrupted Networks? Analyzing Levels of Polarization in the German Twitter Discourses around “Fridays for Future” and “The Last Generation, with Meyer, H. & Brüggemann, M., 2024

Knowledge broker, trust broker, value broker: The roles of the Science Media Center during the COVID-19 pandemic. In: Studies in Communication science, with Broer, I., 2022

The Science Media Center Germany: ethnographic insights into the working methods and roles of an intermediary between science and journalism, Hans-Bredow-Institute, with Broer, I., 2021

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